{"id":566,"date":"2022-08-25T09:19:32","date_gmt":"2022-08-25T07:19:32","guid":{"rendered":"http:\/\/tribu-macroqa.francismizio.net\/?p=566"},"modified":"2022-08-25T09:19:32","modified_gmt":"2022-08-25T07:19:32","slug":"le-magasin-du-chinois-qui-vend-tout","status":"publish","type":"post","link":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/le-magasin-du-chinois-qui-vend-tout\/","title":{"rendered":"Le magasin du Chinois-Qui-Vend-Tout"},"content":{"rendered":"<p style=\"text-align: justify;\"><span class=\"gvxzyvdx aeinzg81 t7p7dqev gh25dzvf tb6i94ri gupuyl1y i2onq4tn b6ax4al1 gem102v4 ncib64c9 mrvwc6qr sx8pxkcf f597kf1v cpcgwwas m2nijcs8 hxfwr5lz k1z55t6l oog5qr5w tes86rjd pbevjfx6 ztn2w49o\" dir=\"auto\">\u00c0 son origine, le magasin du Chinois-Qui-Vend-Tout \u00e0 R\u00e9gina (Guyane) pens\u00e9 par un <em>visual merchandiser<\/em> de la m\u00e9tropole charg\u00e9 d\u2019accompagner et de former les \u00e9quipes de vente sur l\u2019identit\u00e9 visuelle, la pr\u00e9sentation et la mise en place des produits, \u00ab\u00a0conciliait l\u2019esth\u00e9tique et l\u2019efficacit\u00e9 commerciale afin d\u2019optimiser les ventes\u00a0\u00bb. Clart\u00e9, ergonomie, s\u00e9duction des lin\u00e9aires, design, positionnement parfait des produits (photo ci-dessus et 1 \u00e0 3) : tout avait \u00e9t\u00e9 orchestr\u00e9, tant pour cr\u00e9er une ambiance incitative \u00e0 l\u2019achat et une exp\u00e9rience consommateur sereine, que pour casser le clich\u00e9 du bazar exotique qui aurait \u00e9t\u00e9 indigne d&rsquo;une enseigne moderne et \u00e0 l&rsquo;affut des tendances. Devant l&rsquo;absence totale de clients durant les premiers mois, le Chinois-Qui-Vend-Tout a revu sa \u00ab\u00a0strat\u00e9gie de mise en sc\u00e8ne des ventes\u00a0\u00bb pour donner un plus fort caract\u00e8re d&rsquo;authenticit\u00e9 et de proximit\u00e9 avec les \u00ab\u00a0consommacteurs\u00a0\u00bb heureux de passer du temps \u00e0 longuement explorer l&rsquo;offre commerciale (photos 4 \u00e0 6). Le succ\u00e8s, depuis, est au rendez-vous, confirm\u00e9 surtout par la politique de \u00ab\u00a0prix variables \u00e0 la carte\u00a0\u00bb index\u00e9s \u00e0 la baisse sur le volume sonore des r\u00e9clamations de la client\u00e8le.<\/span><\/p>\n<p><em>(<span class=\"gvxzyvdx aeinzg81 t7p7dqev gh25dzvf tb6i94ri gupuyl1y i2onq4tn b6ax4al1 gem102v4 ncib64c9 mrvwc6qr sx8pxkcf f597kf1v cpcgwwas m2nijcs8 hxfwr5lz k1z55t6l oog5qr5w tes86rjd pbevjfx6 ztn2w49o\" dir=\"auto\">Cliquer sur l&rsquo;image pour agrandir)<\/span><\/em><\/p>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 son origine, le magasin du Chinois-Qui-Vend-Tout \u00e0 R\u00e9gina (Guyane) pens\u00e9 par un visual merchandiser de la m\u00e9tropole charg\u00e9 d\u2019accompagner et de former les \u00e9quipes de vente sur l\u2019identit\u00e9 visuelle, la pr\u00e9sentation et la mise en place des produits, \u00ab\u00a0conciliait l\u2019esth\u00e9tique et l\u2019efficacit\u00e9 commerciale afin d\u2019optimiser les ventes\u00a0\u00bb. Clart\u00e9, ergonomie, s\u00e9duction des lin\u00e9aires, design, positionnement&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/le-magasin-du-chinois-qui-vend-tout\/\">Lire la suite<\/a><\/p>\n","protected":false},"author":1,"featured_media":567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres","category-bonus"],"_links":{"self":[{"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":0,"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tribu-macroqa.francis-mizio.net\/tribu-macroqa\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}